Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have...

NASA’s Strategic Plan 2014 Released

NASA has released its 2014 Strategic Plan, with the space agency’s Office of Strategy Formulation identified as the responsible office. “Our long-term goal is to send humans to Mars. Over the next two decades, we will develop and demonstrate the technologies and...

Space Microbe “Selfies” Set to Fly

Citizen science is blazing a trail into Earth orbit. Onboard the SpaceX Falcon 9/Dragon capsule soon to be headed for the International Space Station (ISS) are microbes collected from across the United States. The effort is known as Project MERCCURI. It investigates...

Book Review: X-15: The World’s Fastest Rocket Plane and the Pilots Who Ushered in the Space Age

X-15: The World’s Fastest Rocket Plane and the Pilots Who Ushered in the Space Age by John Anderson and Richard Passman; Zenith Press/Quayside Publishing Group, Minneapolis, MN.; Licensed by Smithsonian National Air and Space Museum; $30.00 (hard cover); 2014. This...