Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

Mar 30, 2014 | Ask the Experts — Answers, Benefits of Space Exploration, Blog, Book Reviews, Education Station, Exploration, Gallup Polls, Kids Space, Market Research, Multimedia, NASA, Research, Space Race, The Moon, Why Space

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have...