Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have...

House Members Issue Bi-Partisan Call for Human Exploration Strategy Using Space Launch System, Orion

A bi-partisan letter from 32 members of the U.S. House urges the White House to structure a “safe, focused and expeditious return of American astronauts to deep space exploration on an American rocket launched from American soil.” The lawmakers, led by...

NASA’s Strategic Plan 2014 Released

NASA has released its 2014 Strategic Plan, with the space agency’s Office of Strategy Formulation identified as the responsible office. “Our long-term goal is to send humans to Mars. Over the next two decades, we will develop and demonstrate the technologies and...