Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have...

NASA’s Strategic Plan 2014 Released

NASA has released its 2014 Strategic Plan, with the space agency’s Office of Strategy Formulation identified as the responsible office. “Our long-term goal is to send humans to Mars. Over the next two decades, we will develop and demonstrate the technologies and...

Project Moon Dust: A Kickstarter Educational Initiative

It’s called Project Moon Dust – intended to inspire and educate the next generation of space travel hopefuls. Behind the effort is Zybek Advanced Products, founded in Boulder, Colorado in 1996. The group has established a project funding effort for a Lunar...