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Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

March 30th, 2014

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have written a captivating book that delves into the promotion and public relations campaigns to […]

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